Rixos Marina
Rixos Hotels is a luxury hotel chain known for its world-class hospitality, premium accommodations, and exceptional experiences. Rixos operates a collection of upscale resorts and city hotels across the Middle East, Europe, and Asia. Rixos is particularly famous for its Turkish hospitality and ability to blend luxury with entertainment, making it a preferred choice for families, couples, and elite travelers looking for an unforgettable experience.
Services:
Paid Media
Digital Marketing
Content Marketing
Influencer Marketing
Year:
2024
Client:
Rixos Marina Abu Dhabi
The Objectives
Creating property awareness and maximum reach from pre-opening in all possible markets
The Challenges
Lack of an established customer base,
Strong competition from established luxury brands,
Rixos’ own properties in the same destination,
Market perception & brand positioning.
The Solutions:
High-Impact Social Media & Influencer Marketing campaigns
SEO & Content Marketing for High-Intent Searches,
Google Display & YouTube Video Ads for Aspirational Branding
The Results
Campaign objectives were achieved resulting in preopening reservations on direct booking channels standing at almost 35% to 45% on the books from the opening date.
