All Inclusive Collection
A carefully curated portfolio of 40+ hotels across Turkey, the UAE, Kazakhstan, Egypt, and Croatia, featuring world-class resort brands such as Hyde, S/O, Swissôtel, and Rixos.
Paid Media Planning, Digital Marketing, Campaign Management
Services:
Paid Media Planning
Digital Marketing
Campaign Management
Year:
2025
Client:
All Inclusive Collection
The Objectives
Introduce a dedicated e-commerce platform for the all-inclusive portfolio
Build brand awareness and engagement across key markets
Generate visible conversion uplift within 3 months of campaign launch
The Challenges
Highly competitive landscape dominated by global OTAs and premium all-inclusive brands (Accor, Booking.com, Hyatt Inclusive, Marriott All-Inclusive).
Budget constraints with awareness-focused allocation while conversion targets remained a key objective.
Continuous website updates and incomplete functionalities impacting user experience and conversions.
The Solution
Launched benefit-driven campaigns focused on all-inclusive value propositions and direct booking incentives.
Leveraged high-impact visual creatives to increase engagement and time spent on site.
Maximized Search impression share across generic and competitor terms to dominate high-intent demand.
The Results
Drove 5M website visits in 2024.
Generated €15M in total revenue.
Paid Media accounted for 35% of total conversions, with 65% driven by Organic and Direct channels.
